What started as a mobile shop became a brick and mortar when Vintage Frills owner Jennifer Kelly discovered an empty storefront on N. Milwaukee. Jennifer saw this as her dream shop because she wanted "color-coordinated cubbies" to separate the vintage, creating visual delight and shopping ease. Vintage Frills has since gone on to win "Best New Retro Shop" by Chicago Magazine for 2022, among other notable accolades. Today, Jennifer uses her knowledge in the fashion realm to scout out and curate unique vintage merchandise for Vintage Frills, which sees customers travel from far and wide to shop her affordable options in a fun, exciting atmosphere.